It is no longer "business as usual", to say the least. During this COVID-19 pandemic, nothing is as usual.
He may have found himself working from home, with or without dependent children, or discovered that many of his clients had closed, so he wonders what to do with this "found time" in his calendar. .
This could be a great opportunity to address items on your to-do list that you have overlooked for too long. Here are 7 ideas to help you regain control of your business and get things ready again.
1. Discover the competition.
Go online and “scare” your competition. What are they doing? What new products and services are they offering? What do they say
Obviously, you don't want to copy what they do or say, but this may be the perfect time to figure out how to stand out.
Look at the competition in your area and see what others are offering in other countries. Then think about what you can do differently or what you can add to your list that shows you are a leader in your industry.
2. Check your website and other marketing materials.
Is it time for an update? Often, creating new or updated content for your business takes a step back when you are attracting new customers or working to deepen relationships with existing customers.
Now is the time to take a fresh look at your website, the eyes of your customers, and make sure that the message you send is what you want others to read.
For tips on how to create conversational content and maximize its impact, see https://www.susanregier.com/tips.php for more information.
3. Update all social profiles.
Make sure your profiles share the results you provide and don't read like a job-looking CV. And make sure your profile is correct for your current situation. Share your achievements. Share your story.
4. Update your presentations.
If you are a speaker or coach, please review all of your presentations and update them thoroughly. The statistics are changing. The way we do everything changes. Make sure your presentations reflect your changing industry.
Watch your presentations, slideshows and signage. Would a few minor adjustments have a significant impact, or do they look tired and benefit from a complete overhaul? Keep in mind that if you are bored with your presentation, so is your audience.
5. Look for new perspectives.
It can be a good time to find new customers. LinkedIn is the ideal platform for finding B2B contacts. Please note that this is NOT the time to sell. If you want to share useful information / ideas, please contact us. But creating a list of potential contacts now will make it easier when things get back to normal and you will have a ready list of new connections.
6. Create videos.
You can easily create quality videos with your computer or smartphone. These can be a great way to train customers or staff, offer industry information and helpful advice, showcase products, or introduce employees to "humanize" your business.
They don't have to be perfect! I always recommend checking your funds to make sure it doesn't distract you. The focus should be on you and not on everything behind you. That said, Gary Porter, president of Flash Displays, made this brilliant suggestion to use your living room screen (or part of it, if it's huge) to use as your video background. What a great way to tag your videos! You can then use these videos to send them to customers, use them on social platforms, webcasts, etc.
When I create my videos, I like to make several in one session and post them over time in a calendar. It makes perfect sense to set up your screen once, record multiple videos and you're done.
In addition, Gary mentioned that since many trade shows have been canceled, you can still set up your booth and record your screen on video and share your presentation, training or ideas about your business.
7. Reach current and past customers.
It's a good time to pick up the phone and reconnect to find out how others are coping with this crisis (again, don't sell). These are extraordinary circumstances and many people do not face the forced isolation in which they find themselves. Your recording call could be a multi-layer life jacket
COVID-19 , Coronavirus,
He may have found himself working from home, with or without dependent children, or discovered that many of his clients had closed, so he wonders what to do with this "found time" in his calendar. .
This could be a great opportunity to address items on your to-do list that you have overlooked for too long. Here are 7 ideas to help you regain control of your business and get things ready again.
1. Discover the competition.
Go online and “scare” your competition. What are they doing? What new products and services are they offering? What do they say
Obviously, you don't want to copy what they do or say, but this may be the perfect time to figure out how to stand out.
Look at the competition in your area and see what others are offering in other countries. Then think about what you can do differently or what you can add to your list that shows you are a leader in your industry.
2. Check your website and other marketing materials.
Is it time for an update? Often, creating new or updated content for your business takes a step back when you are attracting new customers or working to deepen relationships with existing customers.
Now is the time to take a fresh look at your website, the eyes of your customers, and make sure that the message you send is what you want others to read.
For tips on how to create conversational content and maximize its impact, see https://www.susanregier.com/tips.php for more information.
3. Update all social profiles.
Make sure your profiles share the results you provide and don't read like a job-looking CV. And make sure your profile is correct for your current situation. Share your achievements. Share your story.
4. Update your presentations.
If you are a speaker or coach, please review all of your presentations and update them thoroughly. The statistics are changing. The way we do everything changes. Make sure your presentations reflect your changing industry.
Watch your presentations, slideshows and signage. Would a few minor adjustments have a significant impact, or do they look tired and benefit from a complete overhaul? Keep in mind that if you are bored with your presentation, so is your audience.
5. Look for new perspectives.
It can be a good time to find new customers. LinkedIn is the ideal platform for finding B2B contacts. Please note that this is NOT the time to sell. If you want to share useful information / ideas, please contact us. But creating a list of potential contacts now will make it easier when things get back to normal and you will have a ready list of new connections.
6. Create videos.
You can easily create quality videos with your computer or smartphone. These can be a great way to train customers or staff, offer industry information and helpful advice, showcase products, or introduce employees to "humanize" your business.
They don't have to be perfect! I always recommend checking your funds to make sure it doesn't distract you. The focus should be on you and not on everything behind you. That said, Gary Porter, president of Flash Displays, made this brilliant suggestion to use your living room screen (or part of it, if it's huge) to use as your video background. What a great way to tag your videos! You can then use these videos to send them to customers, use them on social platforms, webcasts, etc.
When I create my videos, I like to make several in one session and post them over time in a calendar. It makes perfect sense to set up your screen once, record multiple videos and you're done.
In addition, Gary mentioned that since many trade shows have been canceled, you can still set up your booth and record your screen on video and share your presentation, training or ideas about your business.
7. Reach current and past customers.
It's a good time to pick up the phone and reconnect to find out how others are coping with this crisis (again, don't sell). These are extraordinary circumstances and many people do not face the forced isolation in which they find themselves. Your recording call could be a multi-layer life jacket
COVID-19 , Coronavirus,
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